Lauren Armstrong

Marketing automation expert, content marketing, client and project management, 
photoshop, whiteboards, after effects, indesign
B2B marketing experience in freelance and agency experience
MSc in Social Media and Management from University of York (2013)
BA High Honours in Mass Communication from Carleton University (2011)
UK Ancestry Working Visa

In-House Experience

motum b2b
Integrated marketing specialist
November 2013 - Present
Full time

motum b2b is a business to business marketing agency in the heart of downtown Toronto, Canada. Working with businesses in the infrastructure, chemicals, plastics/polyurethanes, and tech sectors.

Role: Integrate marketing strategies across an array of software and social media platforms. Manage client portfolios, expectations and projects. Content marketing creation and curation. Reporting on KPIs, ROIs, and monthly interactions/lead generation.

Ciena Corporation
NPI analyst & data management
June 2011 - September 2012
Full time

Ciena Corporation is the third largest producer of ethernet, transport, and switching devices globally.

Role: Communicate with manufacturers on behalf of clients to source specified parts that meet high manufacturing standards, ROHS compliance, and budget expectations. Reporting monthly performance of NPI team to the commodity management sector and training new NPI team members on data trends.

Freelance Experience

Brylin Homes
web master
April 2015 - Present

Brylin Homes is a construction business with sites in Ontario, Qu├ębec, and Saskatchewan. Offering affordable new builds to retirees and new families.

Role: Migrated original site to squarespace platform. Updated imagery and design aesthetic. Continual updates as needed by client.